Ahhh….the sounds of summer. Lawn mowers, birds chirping in the trees, dogs barking behind the fence, and the inevitable knock on the door from door-to-door canvassers selling something.
House painting? Check. Windows? Check. Solar panels? Check. Roofing? Check. Almost every homeowner has answered the door in the last 12 months to one or more of those home improvement product or service offers.
So we do they keep coming back every year? The simple answer is that door-to-door sales work. (You may be shaking your head, thinking, “Well, I would never buy from a door-to-door salesperson.”). While that is the most common response we hear when discussing field sales with customers and friends, statistics show that not to be the case.
In the home improvement business, research bears out the fact that 30 in 100 homeowners are open to door-to-door offers, 15 in 100 will actually ask for a proposal and 3 in 100 homeowners will complete a purchase that starts with a knock at the door.